These "events" are tools that bloggers use to attract new readers and find new blogs. I join the list of bloggers participating today and my website is added to the master list. Throughout the next few days, I check out other people's blogs (which I may have never found if there weren't also participating) and other people check out my blog (and hopefully become a loyal reader/friend connect).
I'm getting ready to launch a BIRTHDAY EXTRAVAGANZA with some product reviews of Zel's favorite things and of course, every bloggers favorite... GIVEAWAYS! Extra entries will be granted to everyone that receives LGM emails and/or is a Google Friend. So do those two things today and all you will have left to do is complete the mandatory entry :)